UCB

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Is this the ideal patient-payer-pharma social media convergence?

One of the dominant themes at the Eye for Pharma conference(Opens in a new window) this week has been how pharmaceutical companies can use social media channels beyond just conveying a positive message about their brands to their customers. But if traditional advertising doesn’t resonate enough and FDA regulatory concerns pour cold water on more […]

Pharma

Generic of UCB allergy med Xyzal gets preliminary FDA approval for Synthon

(Opens in a new window)Generic drug company Synthon Pharmaceuticals(Opens in a new window) has received tentative U.S. Food and Drug Administration approval on its application to make a version of UCB(Opens in a new window)‘s (EBR:UCB(Opens in a new window)) allergy medicine Xyzal.Netherlands-based Synthon, which has its U.S. headquarters and laboratories in Research Triangle Park, […]